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  • Troubleshooting & Repairing Consumer Electronics Without a Schematic
    Troubleshooting & Repairing Consumer Electronics Without a Schematic

    Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The author technicians trust solves one of electronics' most vexing challengesIn this completely updated new edition of his best-selling guide, Homer Davidson gives you hands-on illustrated guidance on how to troubleshoot and repair a wide range of electronic products -- when you can't get your hands on the schematic diagrams.One of the most respected names in consumer electronics, Davidson -- who actually ran his own successful radio and TV repair business for more than 40 years -- shows you how to diagnose and solve circuit and mechanical problems in car stereos, cassette players, CD players, VCRs, TVs and TV/VCR combos, DVD players, power supplies, remote controls, and more.Included are more than 400 detailed drawings and photographs that illustrate the most efficient methods for locating, testing, and repairing defective components.In addition, Davidson offers:* A list of common problems that crop up in each type of electronic unit* A corresponding chart that points out where to check for those problems* An abundance of case histories that demonstrate how repairs were actually made* Instruction on how to tackle "tough dog" problemsIndispensable to today's professional electronic repair technicians, this gold mine of practical guidance will also prove highly useful to electronic engineers, sophisticated hobbyists, and advanced students of electronics.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Conscious Consumer
    Conscious Consumer


    Price: 29.49 £ | Shipping*: 0.00 £
  • Consumer Behaviour
    Consumer Behaviour

    This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content.In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour.An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset.The new enhanced e-book offers an even more flexible and engaging way to learn.It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers:PowerPoint presentationsInstructor's manualBank of case studiesLearning activitiesExamination questions

    Price: 48.99 £ | Shipping*: 0.00 £
  • Consumer Behavior
    Consumer Behavior

    Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment.Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more.Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability.Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

    Price: 72.99 £ | Shipping*: 0.00 £
  • Are cars consumer goods?

    Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.

  • What is consumer sovereignty?

    Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.

  • What is consumer mentality?

    Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.

  • What is consumer behavior?

    Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.

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  • Consumer Neuroscience
    Consumer Neuroscience

    A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests.The new field of behavioral economics draws on the insights of psychology to study non-rational decision making.The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions.This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience.Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing.The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system.It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors.Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A.Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Muller, Brendan Murray, Ingrid L.C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

    Price: 72.00 £ | Shipping*: 0.00 £
  • Consumer Culture
    Consumer Culture

    The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies.It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods.She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual’s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture.She also argues that this has contributed to changes in the way in which individuals belong to these social groups.The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.

    Price: 17.99 £ | Shipping*: 3.99 £
  • Disruption, Innovation and Re-alignment in UK Consumer Law and Policy
    Disruption, Innovation and Re-alignment in UK Consumer Law and Policy

    This book sets out the future directions for UK consumer law and policy.After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled after Brexit.Yet, there are major challenges, including the progressive digitalisation of the consumer environment, the need to reconcile sustainability with consumption, and the need for better crisis resilience, alongside more specific concerns such as better enforcement, students as consumers, or subscription contracts.The disruption caused by Brexit demands a comprehensive solution to ensure that UK consumer law and policy remains current and robust rather than becoming moribund.It also presents an opportunity for realigning UK consumer law and policy towards a consumer-centric focus and to develop innovative solutions to contemporary consumer challenges. With original contributions from UK consumer law scholars, the book shows how the UK could develop in response to both major and specific challenges.Topics include a historical perspective on consumer law, consumer law reform, the implications of Brexit, vulnerability, changing paradigms, challenges in the context of financial services and digital consumer law, and enforcement.

    Price: 95.00 £ | Shipping*: 0.00 £
  • WYING Y03 GPS Consumer Electronics HUD Gauges Speed Digital Speedometer Alarm Smart Systems of all
    WYING Y03 GPS Consumer Electronics HUD Gauges Speed Digital Speedometer Alarm Smart Systems of all

    WYING Y03 GPS Consumer Electronics HUD Gauges Speed Digital Speedometer Alarm Smart Systems of all

    Price: 4.53 £ | Shipping*: 1.99 £
  • Is money a consumer good?

    Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.

  • After the consumer, tension arises.

    After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.

  • How are consumer decisions made?

    Consumer decisions are made through a complex process that involves several factors. First, consumers identify a need or want, then they gather information about the available options. This information can come from various sources such as advertising, word of mouth, or online reviews. Next, consumers evaluate the alternatives based on factors such as price, quality, and brand reputation. Finally, they make a decision and take action, which can include making a purchase or choosing not to buy. Throughout this process, personal preferences, past experiences, and external influences all play a role in shaping consumer decisions.

  • What is an informed consumer?

    An informed consumer is someone who has knowledge about a product or service before making a purchasing decision. This includes understanding the features, benefits, and potential drawbacks of the product, as well as being aware of alternatives and pricing. Informed consumers also take into account factors such as reviews, ratings, and recommendations from others to make a well-informed choice. By being informed, consumers can make decisions that align with their needs, preferences, and budget.

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