Products related to Strategy:
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Digital Innovation Strategy
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
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Innovation Management : Effective strategy and implementation
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation.The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.This textbook caters primarily for MBA and executive students of Innovation Management.In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition:- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management- 86 international case studies that illustrate both the theory and practice of managing innovation- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world- Reflective questions for students at the end of each chapter, with suggested answers on the companion website
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Sustainable Innovation : Strategy, Process and Impact
The most important theme of the discourse on sustainable development and sustainability challenges concerns the relationship between innovation and sustainability.This book represents a realistic critical overview of the state of affairs of sustainable innovations, offering an accessible and comprehensive diagnostic point of reference for both the academic and practitioner worlds.In order for sustainable innovation to truly become mainstream practice in business it is necessary to find out how organizations can strategically and efficiently accommodate sustainability and innovation in such a manner that they accomplish value capturing (for firms, stakeholders, and for society), not merely creating a return on the social responsibility agenda.Addressing this challenge, the book draws together research from a range of perspectives in order to understand the potential shifts and barriers, benefits, and outcomes from all angles: inception, strategic process, and impact for companies and society.The book also delivers insights of (open) innovation in public sector organizations, which is not so much a process of invention as it is one of adoption and diffusion.It examines how the environmental pillar of the triple bottom line in private firms is often a by-product of thinking about the economic pillar, where cost reductions may be achieved through process innovation in terms of eliminating waste and reducing energy consumption.The impact of open innovation on process innovation, and sustainable process innovation in particular, is an underexplored area but is examined in this book.It also considers the role of the individual entrepreneur in bringing about sustainable innovation; entrepreneurs, their small- and medium-sized enterprises (SMEs), as well as the innovation ecosystems they build play a significant role in generating sustainable innovations where these smaller organizations are much more flexible than large organizations in targeting societal needs and challenges.The readership will incorporate PhD students and postgraduate researchers, as well as practitioners from organizational advisory fields.
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Reshaping Entrepreneurship Education With Strategy and Innovation
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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Knowledge Management Systems Design : Innovation and Strategy
Knowledge Capital, vital for organizations' sustainability, competitiveness, and stability, can be regenerated in a value-added manner, enabling the development of high-quality products and services through innovative Knowledge Management (KM) techniques.One effective approach is establishing and implementing ISO-compliant Knowledge Management Systems (KMS) across various sectors. Covering nearly all aspects of Knowledge Management, this book offers a comprehensive overview of the evolution and description of core theories, along with their applications in a few case studies that thoroughly analyze the necessary procedures and technologies for developing KMS.The book encompasses the latest trends showcasing the increasing integration of artificial intelligence techniques within KM practices, as discernible through scores of service providers.Additionally, it addresses the challenges of measuring the effectiveness of KM techniques and the value they bring to organizations, thereby supporting the successful and sustainable implementation of KM.It also highlights innovative frameworks such as the Virtuous KM Cycle, MASK techniques, the Daisy Model, and the Husain-Ermine AI-KM Model. The publication is an essential resource for students and researchers specializing in Knowledge Management, as well as for managers, academicians, and practitioners in both the public and private sectors.
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Digital Transformation : Strategy, Execution and Technology
Digital transformation is a multidimensional concept and involves many moving parts.Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems.One main barrier could be an overemphasis on applying technology to expand the business rather than transforming the people’s mindsets to do things differently.Thus, it is important to develop a holistic view of these parts and assemble them to foster the right conditions for digital transformation to happen.Business leaders and executives must be equipped with a wide range of digital competencies to thrive in a rapidly changing digital environment. Digital Transformation: Strategy, Execution, and Technology provides an overall view on the strategy, execution, and technology for organizations aiming to transform digitally.It offers insights on how to become more successful in the digital age by explaining the importance and relevance of the various building blocks which form the foundation of a digital organization.It shows the reader how to develop these building blocks in the organization as part of the digital transformation journey from both a business and technical perspective. Highlights of the book include: Digital transformation strategy Digital governance and risk management Digital organization and change management Experimental learning and design thinking Digital product management Agile and DevSecOps Digital enterprise architecture Business applications of digital technology This practical guide is written keeping business and information technology professionals and digital transformation practitioners in mind.It is also suitable for students pursuing postgraduate degrees and participants attending executive education programs in business and information technology.
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ICAEW Business Strategy and Technology : Passcards
BPP Learning Media's unique Passcards make the best use of your revision time.They summarise key topics to jog your memory and are packed with exam and assessment targeted guidance.Their innovative card format helps you revise at a glance.They are part of a market leading suite of materials BPP Learning Media has produced to help support students.
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The Wide Lens : A New Strategy for Innovation
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends.In our increasingly interdependent world, winning requires more than just delivering on your own promises.It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.The Wide Lens will change the way you see, the way you think - and the way you win.
Price: 16.99 £ | Shipping*: 3.99 £
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Has he changed his strategy?
Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What are fantasy strategy games?
Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.
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